focus on hospitality investment & design

hotel & tourism forum Milan
about us

event programme

hotel & tourism forum will take place at FuoriSalone during Milan Design Week, from the 8th until the 14th April 2019.

You can download the broshure with all information and programme by the link.

  • Sunday, 7 April 2019

    19.00           private event sponsored by PKF hotelexperts
    by invitation only
    ME by Melià-Rooftop Bar, Piazza della Repubblica 13, Milan 

  • Monday, 8 April 2019

    10.00–10.30    registration & pre-opening exhibition

     project showcases hospitality award 2019
    The eleventh edition of the Hospitality Award, the prizes aimed at rewarding the excellences in the hospitality world, will focus on restyling projects strongly characterised by their design features and their impact on their territory. The F&B component, with new daring proposals, will be an additional decisive factor in the selection process of the final candidates. Furthermore, the ceremony will be the occasion for the “Person of the Year” award, aimed at the person who stood out the most in terms of innovation, design and entrepreneurial strategies.

    11.45-12.45    the vision – hospitality investment & design

    Government and institutions will present their main novelties for the hospitality and tourism sector and explain in which ways they ultimately plan to support private investors in order to boost the sector’s growth.

    A discussion among experts:

    Maria Carmela Colaiacovo
    Vice President, Associazione Italiana Confindustria Hotels

    The CEO’s vision hotel brand & design trends:

    Giovanna Manzi
    CEO, Best Western Italy
    Palmiro Noschese
    Managing Director Italy, Melià Hotels International
    Moderator Claudio Calì, journalist Sky TG24
  • 13.00-14.00     light lunch

    14.15-15.15     investors and banks panel
    “Invest in Italy! A growing market with still a lot of room for investors, with an increasing domestic and foreign demand. Top locations still attract the most investors; however, leisure and secondary destinations are becoming more and more attractive. How is the market changing? Where is it going towards?

    A discussion among expert operators:
    Luigi Martinenghi
    Managing Director, Freo Group
    Chiara Caruso
    Business Development Manager, InvestiRE SGR

    Dieter Kornek
    Head of Project Scouting, TUI Hotels & Resorts

    Fabio Guerra  Account Manager - Real Estate e Turismo "Invest in Italy" - Invitalia 

    Fabrizio Gaggio
    Managing Director, Gruppo UNA

         Massimiliano Macaione
         Gianni Origoni Grippo Cappelli & Partners

         Laura Dominici
         Guida Viaggi

          15.45-16.45     european design & trends

          Sustainability, regeneration, daring architectural development.
          New European design trends according to different points of view.
          How is the hotel of the future going to be like?


           Andrea Rossi
          Director R&D, Mario Cucinella Architects  

Simone Micheli
Founder, Simone Micheli Architects 

          Denis Santachiara
         Designer, Studio SantaChiara

Paolo Zilli
Senior Associate, Zaha Hadid Architects

       Giulia Guerra
       Matrix 4 Design

          17.00-18.00      brand x-ray      
          Hotel brands are getting more and more innovative in order
          not to lose their market share. The new strategic development
          mix implemented in order to adapt to the market in the best way
          possible and hence being always a step ahead.

            Gianleo Bosticco
            Senior Director Development Italy,
            Marriott International

Frank Uffen
Director of Partnerships, The Student Hotel

            Mauro Vinci
            Senior Director, Radisson Hotel Group



Massimiliano Macaione
Partner, Gianni Origoni Grippo Cappelli & Partners

Alessandro Belli
Head of Tourism Real Estate, CDP Investimenti SGR S.p.A.

Barbara Rossi
Project Manager, hotel & tourism forum Milan

Michael Widmann
Managing Director, PKF hotelexperts

 19:00-19:15     award ceremony
 The winner of the eleventh edition of the Hospitality Award will be chosen and honoured

 19.30-21.30     cocktail dinner  (by invitation only)

  • Tuesday, 9 April 2019

-12pm – 1pm MATI 1909 “Developing green structures working in synergy with architects and landscapers”

Fabio Fondatori – Marketing Manager | MATI 1909

-1.30pm – 2.30pm Nii Progetti “On going italian real estate projects monitoring center report” 2019 Edition, focusing on the tertiary sector

Andrea Boni – CEO | Editrice Industriale

Luigia Di Pasquale – Account Manager | NiiProgetti

-5pm – 6pm LIFEGATE and Best Western Italia StayPlasticLess Project a showing of the docufilm "Albatross"

Enea Roveda – CEO | Gruppo Lifegate

Giovanna Manzi – CEO | Best Western Italia

-6.30pm – 7.30pm P!NTO “Three-dimensional ergonomic modelling showcase”

Hisako Nomura – Ergo-therapist, technical director | P.A.S. CO.,LTD and P.A.S. EUROPE

  • Wednesday, 10 April 2019

-3pm – 3.30pm Area Sistemi – Bose Professional

-4.30pm – 6pm Talk The Light: hospitality interior design projects’ new protagonist

Moderator: Francesco Scullica, Politecnico di Milano – POLI.design, scientific director Master Interior Design

The guests will be the Master’s faculty:

Giovanni Del Zanna – Designer and Developer

Giovanni Forcolini – Designer and Lighting Designer

Simone Micheli – Architect and Founder of Studio Simone Micheli Architectural Hero

Cinzia Pagni – Designer, with a deep expertise in the hospitality industry

Ferdinando Tedesco – Architect, Studio Marco Piva

Antonello Fusetti – Principal, Scuola Politecnica di Design SPD

Anna Maria Lambri – Designer, AUD (American University of Dubai)

Town House Hotels

Daniele Traferro – Business Development Manager Cantalupi Lighting

Throughout the talk, a screening realized by Angela Mazzotti and Stefano Mandato with the collection of the various Master’s students’ projects developed during the hospitality workshop, coordinated by Simone Micheli and Roberto Colla, will be projected.

-6.30 – 8.30pm Talk Lighting & Design From aesthetic design to functional design: Planning and developing livable environments

Cristiana Cutrona Revalue

Lighting Design added value: The Edison case, where a proper lighting improved productivity and quality of life

Francesco Iannone, Serena Tellini

Codega Award 2019: International Lighting design calls for projects

Kevan Shaw

Hotel Regeneration: social space social life social time

The most important contract-related event at FuoriSalone

Simone Micheli

Cocktail to follow


  • Thursday, 11 April 2019

-11am – 1pm Talk FUTURE IS NOW! Crowdfunding Real Estate & Circular Architecture

In a new nomadic, transitory, ephemeral and transformable world, we investigate possible contamination of open innovation between fintech, architecture and design. Real estate crowdfunding explained to architects in an ethical and innovative vision of territorial resilience.

Moderator: Cinzia Pagni – Architect, Teacher and Member of the Board of Directors, Re Anima

Antonio Campagnoli – President, Fabci Italia

Tommaso Dalbosco – President Audis – Urban Development Ifel Fondazione Anci

Paolo Mariani – Innovation Intesa San Paolo Spa – Dr Milano

Edmondo Jonghi Lavarini – President, Re Anima Sustainable Real Estate Crowdfunding

Caterina Parrello – Editor, Chiesa Oggi

Francesco Antonio Scullica – Architect and Associate Professor, Politecnico di Milano

Carlo Rossi Chauvenet – Lawyer and Teacher

Elena Bosciano – Architect – Member of the Board of Directors, “E-Valuations – Istituto di Estimo Ee Valutazioni”

Cocktail to follow by Santero 958

-2pm – 4pm Talk Architectural Dialogues With IDI – Italian Design Institute, IULM, Scuola Italiana di Fotografia, Scuola Cometa Formazione, YAC academy

-4.15pm – 5.30pm Hotel Rewind

A forum focused on the Italian hotel heritage. Hotel Rewind at FuoriSalone is a new step for the conferences created by Hotel Volver and Agorà Activities about hotel regeneration. Hotels, architects, universities and enterprises meet to discuss the better solutions to the present issues and look with enthusiasm towards the future of the touristic industry, through the efficiency and quality of the hotel architecture. In Milan, a special edition of Hotel Rewind, focused on the Student format which will start a series of smart conferences by Hotel Rewind about the trend of the hour.

  • Friday, 12 April 2019

-10.30am – 12pm Talk Lambrate Design District Design Week 2019: The k-innovations of Lambrate District


Simone Micheli – Architect

Barochelli – Codega Award 2019 – International Design Prize

Pezzotta – FuoriSalone

Enzo Carbone – Lambrate Design District & NYCxDESIGN

-2.30pm – 3.30pm Welcome, clean sensations “Falling asleep in a fragrant bed is your guests’ dream”

Franca Camplone – Head of Marketing & Sales

-4pm – 5pm Alessandro Bini “Safety & Environment: natural fabrics for the planet”

Alessandro Bini – CEO

-5.30pm – 6.30pm ES Finestra

Alessandro Zoroddu – Sales Executive

Lanfranco Vecchi – Technical Office Executive

get in touch

we are happy to answer your questions.

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