focus on hospitality investment & design

hotel & tourism forum Munich
focus on hospitality investment & real estate

agenda 2018

hotelforum 2018 will take place at the Hotel Bayerischer Hof in Munich on Wednesday, 10 October 2018. The programme will be held in German. Simultaneous English interpretation will be provided.

Wednesday, 10 October 2018

09.00 a.m.


Hotel lobby
Registration hotelforum 2018 - "Mountain heights & city lights"


Atrium + GH Guest Ready Lounge
Welcome coffee and opening of exhibition area

10.00 a.m.


Welcome and presentation of the 52 applicants for the „Hotel Property Award“

10.30 a.m.


Project showcases: 
News from the industry at 15-minute intervals


URBAN LOFT, Thomas LanferDirector of Business Development, Althoff Hotel Collection & Ameron Hotel Collection

b'mine hotels, Matthias Beinlich, Commercial Director, b’mine hotels

voco - introducing IHG's newest, flexible conversion brand for independent and regional upscale, Nick Barton, Project Leader, voco™

Selina - built for today’s Digital Nomad to live, work and explore, Magnus Busch, Head of Country, Selina Operations Germany

de DÜN - Amorphous hotel architecture between dyke and beach, Jan-Oliver Meding, Managing Partner, MPP MEDING PLAN + PROJEKT

12.00 noon


Palais Keller
Bavarian snack 

1.15 p.m.


Cinema Lounge
CEO workshop with Thomas Willms, CEO Steigenberger Hotels (Frankfurt a. M.)
(by invitation only)

1.15 p.m.


"Techno Pitch" - 6 product innovations at 10-minute intervals powered by Gastgewerbe-Magazin und DerProfitester 

Gronda - Valentin Schütz, CEO, Gronda

Hotelhero - The Hotel Tech Platform, Florian Montag, Co-Founder, Hotelhero

HOTELSHOP.one, Patrick Deseyve, Geschäftsführer, HOTELSHOP.one

Robotise - 'UpGREAT Your Service' with JEEVES - The first service robot for the German hospitality industry, Johannes Fuchs, Head of Business Development & Co-Founder, Robotise 

sleeperoo - Karen Löhnert, Founder &  Managing Director, sleeperoo

UpsellGuru - Maximize hotel revenue from room & service upsells, Karl Schmidtner, Co-Founder & Managing Director, UpsellGuru

Chaired by Andreas Türk, Editor-in-Chief, Gastgewerbe-Magazin 

2.15 p.m.


Atrium + GH Guest Ready Lounge
Dessert coffee break

3.00 p.m.


Panel discussion: "Has the hotel property market reached its zenith in the D/A/CH region (Germany, Austria, Switzerland)?" Discussing risks and opportunities with

Dr. Jörg Frehse, Managing Partner, Munich Hotel Partners (MHP) (Munich)

Sascha Gechter, Managing Partner, Schulz Hotels (Berlin)

Markus Lehnert, Regional Vice President, Marriott International (Zurich)

Lisa Neubueser, Hotel Acquisitions and Development, Cycas Hospitality (Amsterdam)

Chaired by Beatrix Boutonnet, Business Journalist

3.45 p.m.


Dialogue with Otto Lindner,
 Chairman of the German Hotel Association (IHA) 

4.00 p.m.


Panel discussion: „Mountain heigths & city lights - new paths in the city hotel and resort industry" with

Harro Grimmer, Managing Partner, MPP MEDING PLAN + PROJEKT (Hamburg)

Johann Kerkhofs, Co-Owner & Managing Director, Arborea Hotels und Resorts (Düsseldorf)

Martina Maly-Gärtner, COO, Arabella Hospitality (Munich)

Jens Sroka, Managing Owner, Heimathafen® Hotels (Hamburg)

Chaired by: Christian Walter, Managing Director, PKF hotelexperts (Vienna)

4.45 p.m.


Atrium + GH Guest Ready Lounge
Coffee break

5.30 p.m.


CEO presentation „Challenges for the hotel's brand world: city – resort – lifestyle“ 
with  Thomas Willms, CEO Steigenberger Hotels (Frankfurt a. M.)
Chaired by: Michael Widmann, Managing Director, PKF hotelexperts (Vienna)

and afterwards the first TECHNO-AWARD 2018 "UPGRADE" ceremony by Gastgewerbe-Magazin and DerProfitester in cooperation with hotelforum

6.30 p.m


Atrium + GH Guest Ready Lounge

7.00 p.m.


Atrium + GH Guest Ready Lounge
Cocktail reception

8.00 p.m.


Gala evening
Festive four-course meal
Award Ceremony: Hospitality Innovation Award and Hotel Property Award

11.30 p.m.


Falk´s Bar
End of official programme /concluding drinks at the bar

Please note: The programme is subject to change.

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