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hotel & tourism forum Milan
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Press release: hotel & tourism forum – Milan, 20 April 2020

24 Feb 2020

hotel & tourism forum – Milan, 20 April 2020


hotel & tourism forum, in its seventh edition, returns to Milan. The leading conference on hospitality, investment and design, organized by PKF hotelexperts group, opens the Design Week on April 20th, in the unconventional frame of Fuorisalone Lambrate – Spazio Ventura.
The players of the most successful projects and investments will discuss with international institutions and experts on trends, opportunities and challenges that the new decade will bring to the tourism sector, where the design of experience and places will make the difference, and the great event of Milano Cortina 2026 will be a driver of development.
hotel & tourism forum Milan, promoted and realized by PKF hotelexperts group, is the first and well-established event dedicated to the hospitality, investments and design sector in Italy.
In its seventh edition, hotel & tourism forum anticipates the opening of Salone del Mobile, on April 20th and takes place among the exclusive installations of the architect Simone Micheli at Ventura Space (Spazio Ventura). In recent editions, the industrial area of Fuorisalone, Lambrate Design District, in its 3,000 square meters, has already welcomed more than 800 delegates during the conference and more than 10,000 visitors during the whole week in the exhibition area, which will end on the 26th of April 2020.
The event is a combined conference and exposition, and addresses investors, developers, hotel owners, development and purchasing managers of hotel groups, FF&E procurement agents, representatives of public institutions, consultants, as well as architects, designers and suppliers of products and services for the hospitality industry.
The 2020 edition confirms a program full of meetings with the participation of prestigious speakers called to exchange views on the value of “Made In Italy” within tourism, with the example of hotel brands linked to fashion, the expected impact due to the Olympic Games and the trends and developments in glamping and unique concepts.
Another exciting innovation this year will be the “project marketplace” area: the new nerve center of hotel & tourism forum Milan 2020, where development projects in their early stages will be presented throughout the day, while their promotors can connect with investors, operators and suppliers.
The final highlight of the event, in collaboration with the media partner Suite, will be the presentation of the finalists, followed by the award ceremony of the 12th edition of the Hospitality Design Award. The award is a recognition to the hospitality project which stands out the most in terms of design and enhancement of the location. In addition, the prestigious "Person of the Year" award celebrates the entrepreneurial figure that emerged for innovation and business strategies.
As an introduction to hotel & tourism forum, a “hotel & bike” tour will take guests and partners on a discovery tour to new hotels and pipeline projects in central Milan. The tour, promoted by PKF hotelexperts, will be realised in collaboration with Pirelli and their CYCL-e aroundTM bikes which will be made available to the participants. The tour will take place on the afternoon of the 19th of April 2020 and will conclude with a private event at The Yard.

PKF hotelexperts are among the oldest (USA, 1927) and largest hotel consultancies in the world, currently operating from eleven offices on five continents. Besides to providing international consulting services, PKF hotelexperts also host a large number of hospitality industry networking events worldwide, the biggest among them taking place in Munich, Vienna and Milan.
PKF hotelexperts group, an internationally recognised leader in the consulting market for the hotel, tourism & leisure sectors, is a member of PKF International, one of the world's largest networks of auditing and consulting firms.
PKF hotelexperts group operates through a fully integrated global team with offices in Argentina, Austria, China, Germany, Italy, South Africa, Turkey, Ukraine, United Arab Emirates, United Kingdom and United States.
The group's mission is to offer customers solutions tailored to their specific needs in hospitality, tourism and leisure:
- PKF hotelexperts: offers comprehensive consulting services for the hospitality industry, including hotels, hostels and resorts, with a focus on investment issues;
- PKF tourismexperts: provides consulting services to the tourism and leisure sector, with a focus on tourism development plans and other destination development services;
- PKF livingexperts: caters to the growing market for services, which includes aparthotels, serviced apartments, micro-apartments, student accommodation and residences for the elderly;
- hotel & tourism forum: conferences aimed at professionals in the sector focused on hospitality, design and real estate, are held in Milan and Munich every year.

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Contacts:
PKF hotelexperts group
Aldo Lusardi 10, 20122, Milan www.hoteltourismforum.com
t: +39 (0) 2 55012262
e: [email protected]


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